Blogging 101, Day Two: Take Control of Your Title and Tagline

Today, let’s make sure you love yours. If you’re already thrilled with your title…let readers know what inspired your title and tagline.

I love my title and I really like my tagline. My title rocks and I love, love, love it. My tagline may be a bit cheesy, and it’s not clever, but I think it certainly fits the goal of giving people an idea of what my blog is about. Besides, I’m admittedly cheesy – particularly in my writing – and I’m willing to admit a lot of the ’80s were cheesy. I embrace the cheese.

Immediately after the blog-instead-of-book epiphany, I started obsessing about my website name (having never heard of WordPress at that point). My day job involves branding so I knew it was a significant aspect of this endeavor. I knew it had to be something that was perfect for me, and I knew, I felt, that it was out there. I pondered and pondered for weeks.

It came to me clearly one night as I sat and watched That Metal Show on VH1 Classic. Eddie Trunk, the host, mentioned the band Montrose and the song Rock Candy…and I said to myself: rocksandy! That’s it! Thanks, Eddie! Having had asked a coworker how to buy an url, I jumped online and, lo and behold, it was available. Thank you thank you thank you, Universe! I’ll add that I recently purchased rocksandy.rocks as well, and hope to incorporate that in somehow.

Why is rocksandy the perfect name for me besides the obvious reasons that my name is Sandy and I’m a rock fan? Because the song Rock Candy was sung by Sammy Hagar, and anyone who knows me knows that Sammy is one of my favorite singers. I apologize, but I must digress here a bit here and make two quick points:

1. While I love and respect the Van Halen David Lee Roth era and concede they are the bomb of bands and I will always love that stuff (and they were my first ever rock concert in 1982) I will pick Sammy over DLR any day, so don’t bother arguing with me. If you diehard DLR fans cannot accept my choice, close the window and walk away (lol). I could go on and on about why, but I’ll save that for a later blog. You know he’s the better singer.

2. I met my husband on the Sammy Hagar Mailing List (an old-fashioned thing that existed in 1998) when I joined it in an effort to find out where to stay and how to get tickets to a Sammy show at the Cabo Wabo in Cabo San Lucas. One of the best vacations ever, btw.

So rocksandy it is and always will be.

As far as the tagline, I had an oh-so-helpful nothing-is-a-coincidence gift from the universe: I realized that my best friend from high school, who lives way on the other side of the country, is a consultant for starting and maintaining online enterprises. So with the help of MeilaniMacDonald.com I did of series of exercises with her on Google+ that helped me focus on what it is I want to do, who I am going to do it for, and how I am going to get their attention…among other enlightening things. And my tag line developed from that experience. Meilani, who was there by my side through many ’80s adventures – we are the ones who took off to L.A. together for a great adventure in 1984 at the tender age of 19 – recently said to me: “I will both highly anticipate and slightly fear each new post, LOL.”

And that is how my title and tagline came to be ;o)

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One thought on “Blogging 101, Day Two: Take Control of Your Title and Tagline

  1. RockSandy, I am thoroughly enjoying reading your blogs! You said, “I would love to give people a good laugh and or a memory of a good time.” Mission Accomplished! You are a natural 😀 I look forward to reading more!

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