Blogging 101, Day Two: Take Control of Your Title and Tagline

Today, let’s make sure you love yours. If you’re already thrilled with your title…let readers know what inspired your title and tagline.

I love my title and I really like my tagline. My title rocks and I love, love, love it. My tagline may be a bit cheesy, and it’s not clever, but I think it certainly fits the goal of giving people an idea of what my blog is about. Besides, I’m admittedly cheesy – particularly in my writing – and I’m willing to admit a lot of the ’80s were cheesy. I embrace the cheese.

Immediately after the blog-instead-of-book epiphany, I started obsessing about my website name (having never heard of WordPress at that point). My day job involves branding so I knew it was a significant aspect of this endeavor. I knew it had to be something that was perfect for me, and I knew, I felt, that it was out there. I pondered and pondered for weeks.

It came to me clearly one night as I sat and watched That Metal Show on VH1 Classic. Eddie Trunk, the host, mentioned the band Montrose and the song Rock Candy…and I said to myself: rocksandy! That’s it! Thanks, Eddie! Having had asked a coworker how to buy an url, I jumped online and, lo and behold, it was available. Thank you thank you thank you, Universe! I’ll add that I recently purchased as well, and hope to incorporate that in somehow.

Why is rocksandy the perfect name for me besides the obvious reasons that my name is Sandy and I’m a rock fan? Because the song Rock Candy was sung by Sammy Hagar, and anyone who knows me knows that Sammy is one of my favorite singers. I apologize, but I must digress here a bit here and make two quick points:

1. While I love and respect the Van Halen David Lee Roth era and concede they are the bomb of bands and I will always love that stuff (and they were my first ever rock concert in 1982) I will pick Sammy over DLR any day, so don’t bother arguing with me. If you diehard DLR fans cannot accept my choice, close the window and walk away (lol). I could go on and on about why, but I’ll save that for a later blog. You know he’s the better singer.

2. I met my husband on the Sammy Hagar Mailing List (an old-fashioned thing that existed in 1998) when I joined it in an effort to find out where to stay and how to get tickets to a Sammy show at the Cabo Wabo in Cabo San Lucas. One of the best vacations ever, btw.

So rocksandy it is and always will be.

As far as the tagline, I had an oh-so-helpful nothing-is-a-coincidence gift from the universe: I realized that my best friend from high school, who lives way on the other side of the country, is a consultant for starting and maintaining online enterprises. So with the help of I did of series of exercises with her on Google+ that helped me focus on what it is I want to do, who I am going to do it for, and how I am going to get their attention…among other enlightening things. And my tag line developed from that experience. Meilani, who was there by my side through many ’80s adventures – we are the ones who took off to L.A. together for a great adventure in 1984 at the tender age of 19 – recently said to me: “I will both highly anticipate and slightly fear each new post, LOL.”

And that is how my title and tagline came to be ;o)

One thought on “Blogging 101, Day Two: Take Control of Your Title and Tagline

  1. RockSandy, I am thoroughly enjoying reading your blogs! You said, “I would love to give people a good laugh and or a memory of a good time.” Mission Accomplished! You are a natural 😀 I look forward to reading more!

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